Welcome to the world of vodka, where one brand stands out like no other in recent years – Tito’s Handmade Vodka. In an industry dominated by big names, Tito’s has carved a unique niche for itself as a no-nonsense, high-quality product. But who is the man behind this revolutionary brand, and what is the story of Tito’s vodka? Today, we unravel the rollercoaster journey behind Tito’s rise to fame, and explore what sets it apart from other vodka brands.
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A Humble Beginning
Tito’s vodka was created by a man named Bert "Tito" Beveridge. Born in San Antonio, Texas, Tito started his career in the oil and gas industry. His passion for vodka began when he created his own flavored vodka to share with friends, utilizing different spices and ingredients.
He quickly realized that despite the wide range of vodkas available in the market, none of them quite met his personal standards. It was this realization that ignited a fire within him to create something truly exceptional. Vodka became his mission, and he started applying for the necessary permits and licenses to set up his distillery.
Breaking The Mold: The Birth Of Tito’s Handmade Vodka
After securing licenses and permits, Tito began the tireless endeavor of building his distillery from the ground up in Austin, Texas. The early days saw him as a one-man operation, developing, distilling, bottling, and marketing Tito’s Handmade Vodka single-handedly.
Rather than rushing the process, Tito took the necessary time to perfect his vodka recipe, experimenting to attain the perfect balance. Unique to his process was his insistence on using a pot still rather than a traditional column still. This allowed Tito to focus on a smaller batch process, ensuring the quality of each drop of vodka produced.
The final outcome of his dedication was a beautifully smooth vodka, perfect for sipping straight up or mixing into cocktails. Tito’s Handmade Vodka began gaining traction in the local Austin market, and soon, this once-hidden gem started garnering nationwide attention.
Recognition And Success
In 2001, Tito’s Handmade Vodka entered the San Francisco World Spirits Competition, where it was awarded a coveted Double Gold Medal, cementing its place as a top-tier vodka. Tito’s participation in other prominent competitions and festivals continued, winning numerous accolades and recognition, solidifying its reputation as a leading vodka brand.
Within just a few years, Tito’s Handmade Vodka started becoming a household name. Its simple and effective marketing strategy, coupled with a genuine love for the product, drove its popularity to new heights.
Giving Back: The Tito’s Love, Tito’s Program
As the brand grew, so did Tito’s commitment to supporting local communities and giving back. Today, Tito’s Handmade Vodka is involved in various philanthropy projects and initiatives under the “Love, Tito’s” program banner. These projects help provide aid to veterans, promote education, focus on environmentalism, and support various charitable causes.
Who Made Tito's Vodka Example:
One great example of Tito’s Handmade Vodka’s unique presence in the industry can be seen in its growth. In 2002, Tito sold 1,000 cases of his handcrafted vodka; by 2007, that number had increased to 160,000 cases annually. Today, Tito’s Handmade Vodka is among the top-selling vodka brands in the United States, known for its high quality and unrelenting passion for perfection.
Frequently Asked Questions
Who is the founder of Tito's Vodka?
Tito's Vodka was founded by Bert "Tito" Beveridge II, an entrepreneur and geophysicist who started the company in the mid-1990s.
Where is Tito's Vodka produced?
Tito's Vodka is produced in Austin, Texas, at the Mockingbird Distillery, which is also known as the Tito's Handmade Vodka distillery.
What makes Tito's Vodka unique?
Tito's is known for being a handmade, gluten-free, and corn-based vodka. It's distilled in old-fashioned pot stills, a method typically used for fine single-malt scotches and high-end French cognacs.
Is Tito's Vodka gluten-free?
Yes, Tito's Vodka is gluten-free. Even though it is made from corn, all gluten proteins are removed during the distillation process, making it suitable for people with celiac disease or gluten sensitivity.
What type of alcohol base is used in Tito's Vodka?
Tito's Vodka uses corn as its base alcohol, contributing to its smooth taste and gluten-free attribute.
How many times is Tito's Vodka distilled?
Tito's Vodka is distilled six times, which ensures its purity and smoothness.
What awards has Tito's Vodka won?
Tito's Handmade Vodka has received numerous accolades, including a Double Gold medal at the World Spirits Competition.
Can Tito's Vodka be used in cocktails?
Yes, Tito's Vodka is versatile and can be used in a wide variety of cocktails, from classic martinis and Moscow Mules to more creative mixed drinks.
Is Tito's Vodka considered a premium brand?
Yes, Tito's Vodka is often categorized as a premium vodka due to its high quality and craftsmanship.
Why did Tito Beveridge choose vodka?
Tito Beveridge chose to make vodka because he saw a niche in the market for a high-quality, domestically produced vodka at a time when import brands dominated the American marketplace.
Is there a tour available at the Tito's Vodka distillery?
While Tito's Handmade Vodka offers no public tours due to the intimate size of the distillery and safety requirements, the brand does engage with fans through various events and initiatives.
What is the story behind the Tito's Vodka brand name?
The brand name "Tito's Handmade Vodka" was inspired by founder Bert "Tito" Beveridge’s own nickname and his ambition to create a handcrafted product.
Has Tito's Vodka remained independent?
Yes, Tito's Handmade Vodka is an independent brand and has been privately owned since its creation by Bert "Tito" Beveridge.
What size bottles does Tito's Vodka come in?
Tito's Vodka is available in a variety of sizes including 50ml, 375ml, 750ml, 1L, and 1.75L bottles.
Where can I buy Tito's Vodka?
Tito's Vodka is widely available across the United States and in several international markets. You can find it in liquor stores, bars, and restaurants, as well as online retailers.
How should Tito's Vodka be stored?
To maintain its quality, Tito's Vodka should be stored upright in a cool, dark place. Extreme temperatures should be avoided to preserve its smooth taste.
Does Tito's Vodka support any charities?
Tito's Handmade Vodka is actively involved in philanthropic efforts through its initiative called "Love, Tito's," which supports nonprofit organizations in the areas of disaster relief, the environment, the military, and more.
What is the alcohol content of Tito's Vodka?
Tito's Vodka has an alcohol content of 40% by volume (80 proof).
Has Tito's Vodka changed since it was first created?
While the brand has grown and the production scale has increased, the traditional pot still method and the recipe for Tito's Vodka have remained the same to ensure the consistent quality and taste that the brand is known for.
Can Tito's Vodka be consumed straight?
Yes, due to its smoothness, many people enjoy Tito's Vodka neat or on the rocks. Its clean and crisp profile also makes it an excellent choice for sipping straight.
What is Tito Beveridge’s background in distillation?
Before starting Tito's Vodka, Beveridge experimented with homemade spirits and researched the art of distillation. Although he had no formal training in distillation, his scientific background and entrepreneurial spirit led him to become a self-taught distiller and create the brand.
How does Tito's Vodka give back to the community?
Tito's Vodka engages in numerous community support initiatives, including assisting local and national nonprofits, contributing to disaster relief efforts, and promoting sustainability practices both within and outside the company.
So there you have it – the captivating story behind Tito’s Handmade Vodka, the brainchild of a man whose relentless determination and passion to create the best vodka brought us a world-renowned brand. The tale of Tito's rise to fame is an inspiring one, urging us to never settle for anything less than exceptional. Be sure to share this article with your fellow vodka enthusiasts, and don't forget to explore other enthralling guides and stories about vodka right here on Vodka Doctors.
